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Enduring
Entrepreneurship
A Short
Guide
Select a product/service
that interests you and that you can sell/perform better than others.
See to it that
your customer (client) believes he is getting more than he paid for with
each transaction. Treat your customers and potential customers with respect
and thank them often.
Give customers
(clients) many good reasons to keep returning. These include: ambiance,
friendly & helpful staff, unique products/services, good location,
and convenient hours.
Listen and
learn from your customers (clients), employees, competitors, suppliers,
neighbors, friends, spouse, and children. Be ready to disregard advice
that doesn't feel or sound “right”.
Do not listen
to politicians, the Mainstream Media, celebrities, or Cultural Marxists
1.
Promote your
business creatively and constantly until word-of-mouth advertising brings
you all the business you can handle. Telephone directory advertising is
NOT a substitute for the above. If you are flush with cash, the only two
paid, directory-advertising options are either a bold listing or an extra
line for your web address. For 99.9% of small businesses, anything more
is a total waste of money and can lead to financial ruin 2.
You and your
immediate family will be the initial workforce. Once you are financially
able to expand, never hire anyone who does not make eye contact, uses coarse
language, or lacks a sunny disposition. By letting such persons remain
in the labor pool, you allow your competitors to hire them.
Initial interviews
for potential hires are held at 7:00 AM at your place of business or at
6:00 AM at a place that serves breakfast. If you do not know why these
are acceptable times or if you are not willing to do this, you are not
ready to own your own business.
Spend less
than you earn and never go into debt. You acquire start-up capital by consistently
spending less than you earn and saving that money. Teach this to your children.
Do all of the
above for at least 10,000 hours. Anticipate needs and change with your
market.
Always be ready
to sell your business to anyone offering you a substantial premium and
able to pay in gold, silver, or cash. Use the proceeds to buy real estate
(80%), and start another business (20%).
Stay fit and
healthy. Do not retire until your Doctor informs you your condition
is terminal.
1A
Cultural Marxist espouses “diversity”, “tolerance” and other “Politically
Correct” nonsense.
2Attorneys,
Exterminators, Used Car Salesmen & those with the reputation of used-car
salesmen are in the other 0.1%. |
